From founding-stage startups to scale — I shape products that are fast to ship, built to last, and a pleasure to use.
10+Years of craft
4xEngineering velocity
0→1AI products built
81%WAU — industry-leading retention
(Founding) Lead Product Designer at Draftwise
Joined as the founding product designer, now overseeing design strategy and vision across all products. Built infrastructure that reduced 0→1 product build time from months to weeks, and created a pipeline to expedite product-to-GTM content creation.
2023–Now
(Founding) Lead Product Designer at Robin AI
Joined as the first product hire with the task of leading research and design at a legal AI company. Hired and managed the design and research team while championing data-driven, experimentation-led decision making across the organisation.
2021–2023
Senior UI Designer at Next Ltd
Achieved successive promotions, leading design on platform modernisation, white-label e-commerce solutions, enriched site search, and an AR furniture experience. Also served as accessibility champion and organiser of design team meetings.
2017–2021
Lead Designer at Impero Software
Responsible for the full design spectrum — UI and UX for digital products, all marketing collateral, and exhibition stand design for global trade shows. Wrote UX frameworks and created personas to ground product decisions in user needs.